About Boots on the Ground
Boots on the Ground was founded to help law firms run stronger, smarter, and more profitably. We’re a full-spectrum consultancy that tackles challenges outside the courtroom — from client intake and billing to marketing, team workflows, and smart use of technology.
Our founder, Victoria Garcia Villa, is a former Fortune 100 executive who led award-winning teams and drove more than $500M in revenue through record-breaking marketing and sales programs. After a decade advising businesses through her consultancy Giant Poppy, she saw firsthand how law firms face the same obstacles — but often lack access to proven strategies that work.
Today, our team brings that expertise directly to firms. We uncover leaks, modernize operations, and implement strategies that drive profitability and growth — so you can focus on practicing law while your firm thrives.
Why Boots on the Ground?
We chose the name Boots on the Ground because that’s how we work — not just remote consultants, but present with your team, side-by-side, especially in the critical first weeks. We observe workflows, ask questions, and hear feedback firsthand, so we uncover the bottlenecks and hidden pain points you can’t always see from the inside.
That’s where the breakthroughs happen — when we’re in the room, building trust with your people and making sure every solution actually works in the day-to-day.
Because no two firms are alike, no two solutions should be. We don’t drop in cookie-cutter playbooks. Instead, we design tailored systems that fit your firm’s unique structure, culture, and goals. That’s why Boots on the Ground makes all the difference: we don’t just advise you, we become an extension of your team — committed to setting you up for lasting success.
